My career as a designer started when I was a teenager. I had a flair for illustration and fashion design, which later evolved into Graphic Design in my early twenties. By 2008, I began building a business as a freelance graphic designer, to use and expand my creative abilities and work with the community in more rewarding ways. A decade later, I was able to look back proudly to see that I had achieved exactly what I set out to do.

Ready for a new challenge, I started to learn programming. At the beginning of 2020, I completed an immersive Software Engineering course at General Assembly, which strengthened my current skills and challenged me to become a better designer. I commenced working at 10xEvolve and gained new skills and valuable experience in UX and interactive design.

From 2021, I worked at Abco Products as a multidisciplinary designer, managing a number of large-scale projects. These covered a variety of design disciplines, including: Branding, Graphic Design, Web Design and UX.

The projects comprised:

- A complete refresh of Abco's visual identity, to enhance brand perception, recognition and consistency across all marketing channels

- Creating content and designing the latest edition of their Machinery Catalogue

- Creating a striking exhibition booth design for Abco's stand, featured at the ISSA show, held at the ICC Sydney in September 2022

- Updating and streamlining the company's branding and marketing collateral, and redesigning their new corporate website

- Developing, in collaboration with one of the lead software engineers on the project, a new CMS (Content Management System), to enable more efficient management and update of the website by the internal marketing team