Abco Products - Machinery catalogue
In conjunction with designing Abcopro's new website and CMS, I produced a new editorial design for the machinery catalogue's 3rd edition. I had already created a design language for the company and new visual branding, used on all of their digital marketing material and templates.
Striving for information consistency between the new catalogue and website, I made sure that the table of contents remained up-to-date and in sync with the website's mega menu and also that the main categories for equipment were set out with page dividers.
Additionally, the digital and printed catalogues provide extra detail, which is not contained in the website, such as: parts and accessories, and advertising for new equipment.
